5 massive reasons to invest in product consultancy for your tech startup

Products good enough to win audience determine your tech startup’s success. 

Sounds an easy formula, isn’t it? Flood your developer with your Startup idea dots. Ask your designers to collaborate. Create a product for your people and their peers and voila, you are the startup hero of this decade. 

We wish we could offer you such a hassle-free journey. 

But hey, there is a silver lining for you. “Product Consultancy” or  “Product Development Strategy”.

Helping tech startups for last 5 years to turn their ideas into great products, we have explored the need of good Product Development Strategy. 

However, the importance of product consultancy is not easy-to-grasp and execute for newbies. Here comes the inevitable questions-

• Why it is so much important for your tech startup?
• What will you miss if you overlook and overhear and how big the price will be?

Today we will find out all the answers- 

1. Validation of your idea: 

All ideas are romantic. But, inside the head. Bringing life to your idea is a different ball game.
To make the “Idea to Product” journey seamless, you have to ensure your idea is worthy enough to be a good product that people demand and ready to invest time and money. 

Here your Product Consultant helps you in multiple ways- 

• A better understanding and evaluation of your idea. The strength, the weakness and areas where you have to work.
• Does your idea have all amno to build a good application? 
• How disruptive is your idea? Is it a clone? Or, a spin off and a better solution than the existing one?

2) Bringing resonance your idea: 

Finding the loopholes are only the half-work and true work starts when you start brushing off the idea. 

An experienced product consultant will bring their expertise and experience on the table to turn your idea winning! 

How they will do it?

• Digging data to know the market-trend and the need of your solution 
• Study your potential audience, their pain points, their desires.
• Figure out the triggers that your future product must incorporate to motivate your audience.
• Document your idea into wireframe and mockup to make it tangible and iron out the deficiencies.

This is what Hiten Shah, the one of the pioneer of “Product Thinking” has to say on the process-

With all the data and resonance, your product consultants will work on to bridge the gap between promise of your idea and performance of your product making it a viable solution.  

3) Chalk out your Product Roadmap:

When your idea is pruned and ready to go, you are pumped up to build your application. Here comes your biggest challenges- 

• What will be the appearance, look and feel of your product?
• How audience will interact with your product?
• How will you build the product?
• Which tech stack to choose? 
• Which platform is best to launch your application?
• Will it be a web application or a mobile app? 

Here, your dedicated Project consultants will concentrate on your target-audience. Their primary job is to-

1. Define the usability practice of your product.
2. Chalk out the Product Engineering roadmap. 

How they will ensure the best for you here? The Kano Model can help your product development prioritization- 

• Define what are the basic expectations of your users for your future application or products? 
• Which features of your product are meeting the basic expectations of your users? 
• Which features are delighters for them? Keep developing new delighters as soon as they accustomed with the new one and start perceiving them as the norm. Think Uber here. The easy-app-to-book-cab has now plenty of delighters for their users ranging from “UberPass” to “UberEats” and “UberHire”. 
• Product management specialists will monitor the delighters and understand which of them turn into satisfiers and which of them failed to meet the basic expectations. 

Here, the Product Development guru becomes the de-facto part of your startup by setting up the roadmap.

4) Providing winning user-experience: 

When it comes to design your product to win audience, the product development specialists ensure that you keep all guns blazing. With the all the data, user-cognition and product’s ambition, they ensure, your product has- 

• Appealing user-interface to draw audience
• Hassle-free user-experience to turn the visitors into admirers
• Seamless navigation to keep them glued to your solution
• Linear (step-by-step) journey to meet their purpose without a glitch (Think Uber again)
• Decluttered design to ensure users face no pain 
• Clear visual language to make their journey entertaining 
• Content that compliments your product-design and does not force your users to yawn

See what Uber has done

Your Product Development strategist will work with the designer team to ensure your product is launched with an enticing, engaging and entertaining design.

5) Successful Implementation: To connect the dots and turn your idea into a robust application, your product development consultants will help you to decide the best tech stack for your application. The cornerstone of his product strategy will be to build an app that is packed with-

• Maintainability
• Scalability
• Supreme performance
• Platform Independence

Your easy-to-use and easy-to-maintain application is what the Product Development Strategist will aspire to build for you. 

Build a better startup with your product development strategist Startup was not easy and will never be. Product will say the last word. There are plenty of dots and a good product consultant will help you to design and develop your product by connecting all of them. Want to build your product to win your audience? Let’s discuss on your ideas and best solution now.